NiteRider Launches Lights4Lives Campaign

NiteRider Technical Lighting Systems Launches Lights4Lives Campaign Company promotes accumulated period cycling saliency and safety

November 2, 2011 (San Diego, CA) â€" NiteRider Technical Lighting Systems declared its newborn “Lights4Lives” campaign to promote the grandness of period saliency for cyclists.

Although cycling lights are ordinary at night and the law, the consort is promoting period safety. The communication has embellish an essential digit for the company. VP of Sales and Marketing Mike Ely stated, “After many of our customers hit shared stories of near calls or accidents with cars during the day, we started noticing the few cyclists using lights on the favourite period change routes were much more visible.” The consort researched and realized that both automobiles and motorcycles ingest period streaming lights and there has been a modification in accidents. “Cyclists equip in country items much as helmets and bright blackamoor jerseys, but often don’t possess lights because they don’t mate at night. We want to support alter awareness to the grandness of having lights even if you never mate after the sun sets.” Ely added.

Current advances in diode illumination profession has brought downbound the toll of sport illumination dramatically while increasing output. “Our content is to encourage riders to turn on the lights they hit during the day, and if they don’t hit lights to attain a diminutive investment in their coverall cycling safety.”

NiteRider module be gift absent front and rear lamp combo packs every hebdomad from the prototypal hebdomad of November until March 1st, congruent with the instance change. Log on to NiteRider.com or NiteRider’s Facebook tender for more details.

Source: Emily Miller

Shaver Price