ScottWeek a Tremendous Success

ScottWeek in Deer Valley a Huge Success 

SCOTT Sports US Bicycle Division has wrapped up it’s hugely flourishing ScottWeek circumstance in Deer Valley, Utah. This year SCOTT chose to combine both its domestic income gathering and clannish moneyman presentations, bringing 118 buyers from approximately cardinal dealers to Deer Valley Resort for a series of presentations and on cycle creation testing.

Courtyard panopticon in Deer Valley.

The format evidenced staggeringly effective  in delivering a conformable communication to both income staff and moneyman base. By first bringing in the income reps to advertisement the 2012 distinction and handle income initiatives, aggregation could then be accurately and immediately relayed to dealers in clannish meetings held during the ensuant ScottWeek moneyman days.

2012 apparel advertisement showroom.

New for 2012, SCOTT brings helmets into the US.

By establishing a more hint region with a sacred accessories showroom, including the sort newborn helmet line, and courtyard cycle distinction show area, SCOTT was healthy to wage buyers more personal, one-on-one tending to full vindicate both creation and sort strategies. Dealer salutation to this approach far outstripped expectations, and resulted in nailing down a material percentage of preseason orders.

SCOTT set footgear and glove offerings.

“Focusing our efforts and condensing the time we spend with our income team along with our moneyman network not exclusive paid soured from a time management perspective, but we also effectively serviceable the stoke amongst all channels targeted during ScottWeek in Deer Valley”, noted Adrian Montgomery, Marketing and PR Director of SCOTT Sports’ Bike Division. “We exceeded visit expectations during the circumstance by a huge edge and if this is an indicator of what 2012 is feat to countenance same for SCOTT Sports we are dead feat to grow, not exclusive incoming year but for years to come.”

The initiate is set…

Dealer meetings were an overwhelming success.

Bookending ScottWeek with the cycle DealerCamp, also held in Deer Valley, evidenced a incentive as well. It gave the opportunity to greet likely dealers and provide them an unmediated introduction to the calibre and state of the ever ontogeny SCOTT brand.

source: Adrian Montgomery Marketing/PR Director US Bike
Shaver Price